CHRIS CAO » Advertising Campaign http://www.chrisbcao.com a Digital Marketing Blog Fri, 20 Jan 2012 20:53:59 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.chrisbcao.com http://www.chrisbcao.com/wp-content/plugins/cbnet-favicon/icons/favicon-86.ico CHRIS CAO ASICS runs an interactive advertising campaign http://www.chrisbcao.com/advertising-campaign/asics-runs-interactive-advertising?utm_source=rss&utm_medium=rss&utm_campaign=asics-runs-interactive-advertising http://www.chrisbcao.com/advertising-campaign/asics-runs-interactive-advertising#comments Thu, 17 Nov 2011 01:33:38 +0000 admin http://www.chrisbcao.com/?p=44 Click here to view the embedded video.

Vitro and ASICS America created an interactive and innovative campaign in New York’s Columbus Circle subway. The 60 ft. installation challenges passerby to race against Ryan Hall, a United States Marathon runner, where ASics is sponsoring the ING New York City Marathon.

the installation also gives people something to do, and according to the video, no injuries have been made but keep civilians entertained!

I love how the design aesthetic gives an instant boost gives this entertaining feeling to their posting!

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