What to not do with Branding!
Often when one would start out in the business, they are small and do not have many connectors that would make them elaborate enough to compete with bigger companies. According to Precision Intermedia, they created a list of what not to do when you’re branding a product!
1) INCONSISTENT CORPORATE IDENTITY
must have same name name, logo, tag line in every contact inside and outside of the company.
you must embed your client with your name, color choice and anything that represents your company as a whole.
Your Company is your identity!
2) POOR VISUALS
We are all visual people where when we see a picture of a logo, we can immediately identify what it is. Have a very clear pictureo f what you want your brand to represent and to capture the audience!
3) NOT HAVING ENOUGH EMPLOYEES
Often times when starting a company, it is hard to find work. Of course you want to have a group of people to have working. but start out small with several people that have the same mind and concept as you do.
4) FAILURE TO TRACK BRANDING EFFORTS
Whenever a new contact roams around, make sure your write down how they got refer to you. With this information, you can see what marketing strategy works and what doesn’t to get your name out there.
5) NOT USING EXISTING CONSUMERS.CLIENTs, PATIENTS FOR BRANDING
As a start up, try to get your name out as much as possible. Word of Mouth tends to go around and asking what people think of your product can better your brand and get more referrals that way.
6) LETTING MARKETING MATERIALS GET STALE
living in the digital age, every one wants new content, consistently. Make sure your anything that you have your brand on is going to be updated. Consumers and audience get bored easily.
7) FAILING TO FOCUS BRANDING ON THE CORE SERVICE
Focus your idea on the main procession. What type of entertainment business do you want to be in? Studios, Public Relations, Styliing? have a main concept and have other subcategories in your business. With one focus, you can drive more revenue.
8 ) NOT HAVING A TAGLINE THAT IS BELIEVABLE
Make sure your tagline (if you have one) for your company is good with what you represent. Branding is crecial and to be successsful with it, make sure whatever you’re saying is what you’re representing!
9) FAILING TO GRAB THE PUBLIC With TAG LINE
Often times, finding a tag line is very tricky and hard. Think about your brand. What do you want it to portray? This is your identity. With this tag line, it will gain many new connections and people to it. Think wisely.
10) NOT KNOWING WHERE SUCCESSFUL BRANDING STARTS
you are the brains of the company. Get multiple perspectives on product, service, and other key elements to run your business. Also make sure your staff knows that too!
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